SFA is an acronym for "Sales Force Automation," and in Japanese it is called "Sales Force Assistance System.
There are several reasons why companies need SFA.
One of the first is to improve efficiency.
If customer information can be centrally managed and updated in real time, action can always be taken based on the latest customer information. Salespeople on the road can check the latest information on customers just before visiting them https://slimtime.co.jp/ , and then proceed with business negotiations with them based on that information.
The know-how of sales operations is highly individualistic. Therefore, there is a big difference in ability and performance between the average player and the star player. However, if the "winning sales" style of the star players is structured and cooperated with team members, the best results can be achieved within the limited time, cost, and human resources.
Like SFA, MA and CRM are tools used in the sales department of companies.
MA is an acronym for "Marketing Automation," and as the name suggests, it is a tool used in the marketing field. The main role of marketing is lead nurturing, which is the process of cultivating prospective customers from the target group to become customers, and promoting them to business negotiations. The role of MA is to support such operations.
CRM stands for "Customer Relationship Management," and the tools used for this purpose are also called CRM. CRM mainly focuses on the relationship with customers, so it manages communication data such as negotiations, inquiry history, and purchase history. By analyzing the data as needed, it is possible to read the needs of the customer, which the customer may not even be aware of, and make proposals in the most appropriate form.
If customer information is always shared through SFA, stable customer service can be provided even when the person in charge is not available, and by referring to past records, it is possible to take appropriate action for each individual customer. This makes it possible to organize sales operations that used to rely on individual players.
By using SFA, you can reduce such carelessness and take action at the most appropriate time.
Since most SFA are provided as cloud services, they can be operated on the go with a mobile device. This can be very useful for personnel who are often on the road. Check for the latest information before visiting clients. After the visit, write down the details. If there is an urgent report or consultation with a manager, they can use a chat tool linked to the SFA. All these contents can be stored as a record in SFA and can be easily retrieved later. It is also easy to create daily reports during travel time, or request other members to prepare proposals or documents. Checking and entering information, creating documents, and communicating with other members. By being able to do almost all of your daily sales activities both inside and outside the office, you can dramatically improve your business efficiency.
If you use SFA well, you will be able to increase your sales, so it is necessary to choose SFA that has the functions that your company needs, regardless of the market share.
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